RallySport general manager Erin Carson worked with Plavidal when he was a personal trainer at RallySport years ago. “Perhaps that will fill another niche for Boulder, but it is starting to get pretty questionable as to what point is enough.” “In theory, it would meet the needs of people who just want to go whenever and get their workout,” Derby said. In the 27 years the Derbys worked in the Boulder fitness community, she said the industry has gone from lots of full-service gyms to more specialty, niche facilities. Mountains’ Edge Fitness owner Shannon Derby said she wondered if Anytime Fitness would find its own South Boulder-niche. Broadway, and 24 Hour Fitness at 2900 Iris Ave. The 24-hour gym will open in the Meadows on the Parkway shopping center this spring.īoulder already has two 24-hour gyms: Ironworks Fitness at 4660 N. Boulder lacked a safe space for the “everyman” to workout without feeling inferior or self-conscious, he said.īoulder fitness consultant Shannon Fable, a 15-year industry vet, talked with Plavidal about Anytime Fitness’ place in the market as he developed a plan for the gym.
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Plavidal said he began thinking about how intimidating it can be to workout next to professional athletes, who flock to Boulder for training, coaching and sports science. It’s a great opportunity for folks who don’t feel as comfortable in other settings.”
“But the more I got to know (Anytime Fitness’) model and vision, this is something we do need. “There’s so many clubs in town, I must be crazy to open another one,” said Plavidal, a 38-year-old University of Colorado alum. The club, which is on track to open in May on the corner of Foothills and Baseline, will join a sea of gyms in Boulder, from full-service fitness clubs to recreation centers, from niche clubs like climbing gyms to CrossFit gyms and yoga studios.īut in a city that seems saturated with fitness facilities, Boulder’s Anytime Fitness owner Greg Plavidal said he’s willing to bet there’s room for one more.
Next week, construction begins on a new 4,400-square-foot Anytime Fitness in south Boulder.
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